Caracal Unveils New Brand Identities to Support Growing Business Divisions

DETROIT, Nov. 10, 2026 — Caracal Products & Services, a leader in health care solutions, recycling services, and distribution, is pleased to introduce new brand identities for its growing family of business divisions. In addition to a fresh logo for the company overall, Caracal has launched new branding for each of its divisions:

• Caracal Business
• Caracal Medical
• Caracal Recycling

The updated brand identities reflect the wide array of products and services the company is developing to meet its customers' needs. From medical PPE and office products to health care recycling services and talent pipeline development, Caracal embraces an entrepreneurial spirit that drives the entire team to identify needs and deliver solutions. The company's growth has driven the development of new brands to clearly communicate their position in the market.

"Caracal has grown exponentially since our founding 22 years ago, and our branding refresh reflects how far we've come," said Rebecca Miller, Caracal's Senior Vice President of Marketing and Sales Operations. "Our namesake, the caracal, is known for adaptability and efficiency, and that is our team's superpower – the ability to constantly adapt to meet the demands of a changing world with new services, new products, and new community initiatives that make life better for all of us."

• Caracal Business delivers smart, scalable paper solutions that support industries from healthcare and finance to education and retail. The division also works with businesses to create signs and graphics for a variety of professional settings, as well as labels, packaging, and robust print services.
• Caracal Medical offers personal protective equipment for health care professionals, including gloves, scrubs, facial and respiratory protection, and lab wear. The division also provides surgical solutions, such as gowns and masks, as well as patient care supplies, such as advanced wound care, patient apparel, and skin prep products.
• Caracal Recycling empowers healthcare systems to achieve their sustainability goals while driving measurable operational value. By capturing and recycling commonly discarded materials like polypropylene and polyethylene, the division helps reduce waste volumes, lower disposal costs, and support compliance with evolving environmental regulations.
• Caracal Academy was founded by Caracal's leadership as a 501(c)(3) nonprofit organization dedicated to mentoring and developing the next generation of entrepreneurs. Through its mentorship program, the Academy helps young adults between the ages of 18 and 25 build their business acumen. Over the course of a 10-module virtual series, students from across the country learn from business leaders about career preparation, financial planning and other essential skills for professional success.

Media Contact:
Becky Bergman; [email protected]

SOURCE Caracal Products & Services