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Food, Beverage & Agriculture · Week of Nov 2, 2026

Restaurant chains expand and promote: the week in food releases

Restaurant chains dominated the week, from Yum China's store growth and Wendy's rejection of a buyout bid to KFC's global Marvel menu and holiday promotions.

· Today Parents newsroom

Restaurant chains supplied most of the week's news. Yum China says it opened a quarterly record of 692 net new stores and raised its 2026 target to more than 2,400. The Wendy's Company's independent committee rejected a $7.35-per-share proposal from a Trian Partners-led group and adopted a shareholder Rights Plan. FARE opened its first location outside Illinois, in Charlotte, N.C. KFC appeared in two releases: its own Marvel-themed menu covering 100 countries, and PepsiCo's renewal as KFC's beverage partner in eight international markets.

Holiday spending and younger diners were the other recurring themes. Yesway and Omaha Steaks set out seasonal promotions and gifting programs with December deadlines. OpenTable's 2027 Dining Trends Report says Gen Z diners are more likely than Americans overall to expect higher dining spending, and PepsiCo says it will support new KFC beverages aimed at Gen Z consumers.

This roundup is written with AI assistance from the press releases listed above, using only what they state. The releases are the companies' own announcements, not Today Parents reporting.